Good question.

We’re over 40 so the whole blog thing is a bit of a mystery.  It took us a while to figure out what the difference was between a blog and a website!

“You have a great website”, we hear you say (actually lot’s of you do say that - thank you!), so why do you want a blog?

As we see it, the benefits are twofold.

1. It allows us a greater level of interactivity with our customers and market (you in other words).  We can now ‘talk’ to each other.  You can genuinely help us shape our business in your image.  Tell us what you want!

2. A blog is a much easier, quicker and more efficient way of achieving the first point than using a traditional website. On this blog site, all we (or you) have to do is type in a post or comment, press enter and hey presto.  On the web site we would have to change code, fiddle around with all sorts of things, get someone to fix what we broke and then fathom the mysteries of FTP to upload files.  This is way easier.

So, now that we’ve taken a giant leap out of our comfort zone, sign up and start talking to us.

Mike